Grow Your Business Through Strategic Software & Marketing Solutions

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How We're Different

Far too often, businesses waste advertising dollars by delivering the wrong message to the wrong audience. Yes, eventually your business will grow through increased awareness; however, there is no substitution for strategically promoting your business to a focused audience with a targeted message which aligns with your corporate sales objective. We can help you strategize, build, and deliver your corporate message to these prospects - now - increasing your sales.

Unlike traditional advertising agencies, we employ a unique team of trade professionals - with more than 150 years of combined real-world experience in B2B marketing. Utilizing the latest technologies, B2B strategies, and one of a kind sales integrated marketing plan development, we will help your business achieve its growth objectives. Learn how we can help you today!


Predicting the future of your business can be scary and uncertain. Building a flexible strategic plan is a wise hedge against the unknown. No matter what size project we may undertake with you, each one begins with a strategic executive discussion to align our efforts to your company's strategic goals and objectives. We put our experience to work with your team identifying and carefully constructing the proper strategy for success.

Together we vet your needs and wants in detail. We identify all areas of your business that will be affected. We prioritize the work to manage your expectations as well as to identify the value that will be produced. A S.W.O.T. Analysis is performed to provide a "current state" baseline of your company.

We capture Key Performance Indicators for our project using Mind Mapping Technology. This provides a blueprint to guide the project. Mind maps are a useful tool in the process because they allow for the project scale to shrink or grow in the same thoughtful organized manner used in building the strategy.


With your executive strategy documented on a mind map, we dig deeper into the affected operations adding your recommended advisory members (key stakeholders) from each group to form a planning and development committee. A Work Flow Technology is used to cover step-by-step business processes that will be improved or automated all with an eye toward increasing sales or reducing costs.

The ProspectTrax Development Team and your Advisory Board tackle the details taking care to build solutions that are both externally focused to create a better customer experience but also internally focused on process improvement and efficiency.


Rolling out new business practices in your company, we use a phased approach designed to reduce resistance and disruption to daily activities and ensure successful implementation. The ProspectTrax Project Management team skillfully tracks inputs, activities, outputs, and outcomes for maximum effectiveness.

We build custom training manuals for your specific business processes that are identified for improvement and automation. We test the process using a small workgroup of motivated employees to iron out additional requirements and refine the process before putting it into action for your whole company.

Complete Strategic Sales, Marketing and Business Process Improvement Software Solutions

Business Process Automation

Custom E-Commerce Development

Custom Website/Web Portal Development

Customer Relationship Management (CRM)

Enterprise Resource Planning (ERP)

Marketing Automation Solutions

Email Campaign Management

Content Management System (CMS)

Custom Software Integration

Custom Designed Software Applications

Ready To Learn More?
Contact ProspectTrax

Contact Us Today To Schedule Your Meeting With A Strategic Growth Counselor

Strategic Business and Marketing Services

Prepackaged Software can hold your business back. ProspectTrax custom designs solutions to fit you and your customer's specific requirements. Are you running your business using an outdated ERP system? We can extend your investment by adding more modern technology to your current environment. How about your website, marketing and sales systems—are they integrated? We can streamline and automate your business processes and keep your customers satisfied and returning to buy routinely.

Business Strategy Development
S.W.O.T. Analysis
Executive Marketing Communication Plan Development
Sales Training Ad Coaching
Sales and Marketing Collaboration Coaching and Planning
Custom Web Development
Mobile Application Development
Public Relations
Print and Digital Graphic Design
Electronic and Print Advertising Strategy and Placement
CRM Design Engineering
CRM Strategy
CRM Training and Manuals
Service and Repair Process Automation

Contact Us Today

Main office:
1890 Starshoot Parkway 170-316 | Lexington KY 40509
859-757-2039 Fax

Monday - Friday 8am - 5pm Eastern Time

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